Technology continues to evolve at a rapid pace. Depending on where you intend to take your company and how you want to market it, you may find it necessary to bring on new personnel to fill various technical positions.
For example, content marketers, web and graphic designers, programmers and other new media specialists are growing in demand. Today, most if not all companies are seeking to expand their online presence and increase search traffic by creating value-adding content to attract new subscribers, leads and customers.
Fortunately, there are a variety of ways to find the people you are looking for. Following are several tips you can leverage to help you fill new technical positions.
Ask For Referrals
If you are looking to hire a web designer, you may find it worthwhile to find sites that you like and find out who designed them. If the designer works on websites on a regular basis, they should have a website of their own with their contact information and a portfolio showcasing their work. You can pre-screen them before ever talking to them.
In addition, do some asking around. See if any of your trusted business partners or friends have had their website redesigned lately, and find out who did it for them. Ask for a referral if you like their work.
Similarly, if you are looking to bring on a developer or a programmer, talk to friends who are already in that line of work. Talk to people who are already working for another company or people who are currently leading a team of programmers. They may be able to steer you in the right direction.
Run Specific Internet Searches
Search is still a great way to find the types of experts you are looking for. Simply searching for a key term like "graphic designer" will turn up relevant, local results. You will likely find both graphic design firms as well as freelancers or individuals that specialise in graphic work.
This isn't necessarily as effective of a tactic for finding programmers, unless there are local programmers with a web presence. Getting a referral from other known programmers is still a better way.
In addition to the standbys like Facebook and Twitter, there are a variety of sites like DeviantArt and Behance where designers, illustrators and photographers showcase their work. These can be great places to find potential employees, because only proactive and skilled individuals receive a great degree of recognition from the community. They have to be good at marketing as well as design.
Some designers don't even have websites anymore, and the bulk of their work is done through social media. Though the searching process could prove tedious, at the very least you should be able to find people who can point you in the right direction.
Likewise, content marketers are likely posting new articles, podcast episodes and videos to their profile on a regular basis. They should not be hard to find.
Keep in mind that some freelancers may be looking for steady work. Some independents may appreciate the opportunity to work for a company doing what they love to do. If you like their body of work, you may find it worthwhile to get in touch with them.