There are a variety of articles online about how everyone should have their own website. Many marketing experts have echoed this sentiment. The cost of starting and maintaining a website has never been cheaper, and using blogging platforms like WordPress and pre-made themes expedites the need to spend long hours designing, developing and coding.
Websites are also great marketing tools. Of course, they aren't merely online business cards or pamphlets anymore, but they do make for great social and content marketing hubs. If you're willing to invest some time and energy into a website, it can be an effective promotional tool. Conversely, a bad website could end up hurting your business.
You Should Not Have A Website If:
You do not plan on updating it regularly. If you do not intend to keep your website up-to-date, it could end up hurting you. The reason is quite simple. If it's apparent that your website hasn't been updated in months or even years, people might assume that you aren't working on anything new. They might even assume that you're no longer involved in any architectural projects.
You do not intend to invest time and energy into it. As an architect, design is something you should have an eye for. However, if your website isn't well-designed, people might just assume that you aren't any good at what you do. This does not mean that you have to be on the cutting edge of web technology or that your site has to be graphically heavy. Quite simply, your site should showcase your work in the best light possible.
You do not have any clearly defined goals. Having a website for the sake of having a website is mostly pointless. You should take some time to think about what you want to accomplish with your website before putting it online.
You Should Have A Website If:
You have a substantial portfolio. As an architect, you will likely want to feature a large number of photos on your website. If you haven't worked on many projects yet, you probably won't have much to show. If that is the case, continue to add work to your portfolio, take photos, and prepare for the launch of your site.
You have interesting things to share. Though professionalism is important, you will likely find it worthwhile to share a little bit about yourself on your site. Consider constructing a detailed 'about page' for yourself or, if you prefer, start and maintain a relevant industry blog. A keyword rich blog would make you more discoverable online, and even people who aren't involved in architecture might take some time to read what you have to say. It's also a great way to keep your site fresh.
You want to stay relevant. A variety of different people may become interested in your work, especially once you've gained a reputation. If your projects are clearly defined on your website, people will be able to search for your projects on Google and find more information about them on your site. Not being able to find more information online can be frustrating. If you want to stay relevant in the information age, having a website is crucial.